An electric engine in a classic MINI?
Some might say that’s going too far. We saw it as a challenge.

So, we brought in Dave Budge from Fellten to do the honors by removing the old engine and installing a fully electric conversion kit.

Then we handed it over to Dave McAdam, a true MINI enthusiast who’s been passionate about them for over a decade, to take it for a proper drive.

The big question: If you change the heart of a MINI, does it lose its soul?


Let’s find out.


MINI Re-wired.


A Top Gear style documentary created in collaboration with MINI and Fellten.

Credits

Agency: ClemengerBBDO
Executive Creative Director: Rich Williams
Art Director: Nathan Va
Copywriter: Ben Hall
Production House: Clemenger Studio
Producer: Amalia Makris
Film Director: Thomas Pollard

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