
An electric engine in a classic MINI?
Some reckon that’s crossing the line. We saw it as a challenge.
So, we got Dave Budge from Fellten to do the honours — ripping out the old engine and fitting a fully electric conversion kit.
Then we handed it over to Dave McAdam, a true-blue MINI fanatic who's been obsessed for over a decade, to take it for a proper spin.
The big question: If you change the heart of a MINI, does it lose its soul?
Let’s find out.
MINI Re-wired.
A Top Gear-style doco, in collaboration with MINI & Fellten.

Credits
Agency: ClemengerBBDO
Executive Creative Director: Rich Williams
Art Director: Nathan Va
Copywriter: Ben Hall
Production House: Clemenger Studio
Producer: Amalia Makris
Film Director: Thomas Pollard