When the Australian Federal Government asked us to help promote their fee-free TAFE program for Gen Z, we knew exactly how to answer.
We took inspiration from fashion TikToks and showed how easy it is to level up your career—with a campaign that feels right at home on your feed.
Credits
Agency: ClemengerBBDO
Executive Creative Director: Adrian Flores
Creative Director: Derek Anderson
Art Director: Nathan Va
Copywriter: Ben Hall
Production House: Goodoil
Film Director: Natasha Foster