This brand film was created for BMW M, one of the most iconic names in motorsport.

The challenge was a tricky one: how do you show off high performance without making it feel too aggressive?


The car’s all about its loud engine, quick acceleration, and race-inspired design. At first, it felt like an impossible brief.

So we flipped the approach. Instead of focusing on the roar of the engine, we captured the simple joy of being behind the wheel.

Set to a classic track and brought to life with a tight, well-paced edit, the film delivers the thrill of driving a performance machine without falling into the usual clichés.