
Morning Fresh is a well-known dishwashing liquid brand, famous for its iconic jingle in every ad.
So when they decided to launch their first-ever dishwashing tablet, it was a pretty big deal for them.
After a year of research, we landed on a simple, relatable truth:
Nobody likes doing the dishes.
But when it’s your turn, Morning Fresh has your back.
Enjoy a Jim & Dwight-style break room skit, featuring the jingle—so catchy, you might just find yourself humming it in your sleep.
Credits
Agency: ClemengerBBDO
Executive Creative Director: Ant Phillips
Art Director: Nathan Va
Copywriter: Ben Hall
Film Director: Edwin McGil
Production House: Guilty