Morning Fresh is a well-known dishwashing liquid brand in Australia.

So when they decided to launch their first-ever dishwashing tablet, it was a pretty big deal.

After a year of research, we landed on a simple, relatable truth: nobody likes doing the dishes. But when it’s your turn, Morning Fresh tablets have your back.

We turned the dreaded office dish duty into a deadpan comedy skit, complete with a cheeky branded jingle (because why not?).

It was actually the first TVC I ever made in Australia, so seeing it go live was a proud little moment for me.