Morning Fresh is a well-known dishwashing liquid brand, famous for its iconic jingle in every ad.


So when they decided to launch their first-ever dishwashing tablet, it was a pretty big deal for them.


After a year of research, we landed on a simple, relatable truth:
Nobody likes doing the dishes.

But when it’s your turn, Morning Fresh has your back.

Enjoy a Jim & Dwight-style break room skit, featuring the jingle—so catchy, you might just find yourself humming it in your sleep.

Credits

Agency: ClemengerBBDO
Executive Creative Director: Ant Phillips
Art Director: Nathan Va
Copywriter: Ben Hall
Film Director: Edwin McGil
Production House: Guilty

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