V Energy is a go-to energy drink for Aussies and Kiwis.
So when it was time to announce our new formula,
we knew we had to make a statement.

We teamed up with award-winning 3D studio Illusion BKK to create a killer visual—our can bursting through a vibrant, fruity cloud—alongside the line:
"V just got a taste-lift."

The internet went wild, with plenty of hype
(and, of course, a bit of backlash).